This is the moment to act.
The shutdown of 2020 permanently altered the landscape of the professional theatre field. Across the country, not-for-profit theatres like ATF have seen attendance decline by as much as 40%. Meanwhile, costs have skyrocketed. Here at ATF, the cost of artist housing alone has doubled since 2019.
But ATF is beating the odds. Last year, our subscriptions recovered by 38%. ATF audiences recognize that our region thrives when our theatre thrives. Since 1994, a whole generation has grown up nourished by the empathy, innovation, and hope that ATF shows inspire. Together, we continue to become a more welcoming, entrepreneurial, and resilient community.
The rest of the world takes notice of the brave new work nurtured here in Glens Falls. ATF shows have gone on to Broadway, Off-Broadway, national tours, and international productions. Act now to ensure that those stories start here.
The Campaign
Join the visionary supporters who have pledged to contribute every year for three years, in honor of ATF's 30th anniversary. By digging a little deeper in 2024, 2025, and 2026, you'll help us strategically invest in new art and new audiences so that we can be here for the next generation.
The Art
Help revive ATF's commissioning program so that we can hire playwrights, composers, and lyricists to custom-build the best new plays and musicals for our audiences. The excellent new work we develop here in Glens Falls goes on to help shape the national cultural conversation.
The Audience
ATF's sustainability depends on growing our audiences. It's time to update our digital presence, expand our paid advertising, and reach out to new visitors. This will allow us to widen the circle of folks who know and love ATF, deepening our impact and securing our future.
Thanks to leadership gifts from these visionary supporters, we've raised $350,000 of our $500,000 goal.
Adirondack Theatre Festival gratefully acknowledges leadership pledges by:
● Sara and Larry Kass
● Dave and Sarah King/Lake George RV Park
● David Turner and Martha Banta
● David Beach and Russell Granet
● Crandall Public Library’s John E. Herlihy Literary Fellowship
● Mark Fleischer and Holly Breuer
● Anonymous
● Lake George Theatre Lab
● Bob and Priscilla Joy
● Don and Joyce Rice
● Nancy and Matt Fuller
● John and Kathleen Braico
● Kathy and Chris Reed
● Maureen and Jim Coutant
● Laura Kennedy
● Kristine K. Flower
● Andrew and Courtney Meader
● John and Ann Hall
● Amanda Blanton
● Jim and Mary Murphy
● Meg and John Lines
● Trish Malone Kircher
● Sue Beadle
● The Spero Family
● Pam and Jeff Fisher